New personnel marketing campaign shows face(s)

The City of Offenbach is looking to recruit more staff and show who is behind the diverse jobs at the city administration: a new, eye-catching recruitment campaign will be launched on June 2, 2025 under the motto "Obviously something for you". The aim is to offer an authentic insight into four explicit professional areas. Through the infectious passion of the people shown, the city administration wants to inspire people to pursue a career in its ranks.

The focus is on four employees who are representative of particularly sought-after professional fields at the City of Offenbach: Dominik, consultant for traffic facilities and engineering structures at the Office for Planning and Construction, Steffi, a doctor at the Health Department, Giancarlo, an IT expert at the Main Office, and Conny, a firefighter at the professional fire department. In authentic videos, they explain why their job is "obviously for them" - and how they are there for Offenbach every day.

Lord Mayor Dr. Felix Schwenke emphasizes: "The city of Offenbach is an exciting, safe and versatile employer. We want to show this with this campaign: Anyone who wants to make a difference is on the job with us - and will find tasks with meaning."

The slogan "Zur Stelle für Offenbach" deliberately plays with meanings and shows both heart and attitude: it refers both to commitment to the job and to being rooted in the city. The campaign is complemented by a striking symbol - a location pin - which makes Offenbach's job offers visible and provides orientation.

The campaign will be accompanied by a wide range of measures from June to November: Hundreds of posters in Offenbach and Frankfurt, targeted social media activities, a presence in the hospitality industry with 10,000 specially designed beer mats and much more will make the city visible as an employer.

Thomas Heberer, Head of Human Resources, says: "Now more than ever, we need to show who we are and what we offer. Especially in a competitive job market, authentic HR marketing is crucial. With this campaign, we are not just showing job profiles, but real people and their stories - that makes all the difference."

The success proves the impact: the city of Offenbach was able to achieve impressive results with a training campaign as early as 2024: The number of applications rose by 85 percent, and the quality of applications and participation in selection procedures increased significantly. The new campaign builds on this success - with fresh energy and a clear message.

More information about the campaign can be found at www.offenbach.de/zur-stelle and www.offenbach.de/karriere, and more information can also be found on social media such as Instagram, Facebook and LinkedIn. The City of Offenbach is looking forward to receiving applications.