Pepsi becomes new drinks partner at Stadion am Bieberer Berg

As of July 1, the Stadion am Bieberer Berg will have a new beverage partner: the Radeberger Group and its PepsiCo brands will be supplying spectators with non-alcoholic beverages. The new partner was selected jointly by OFC and Stadiongesellschaft Bieberer Berg mbH, which belongs to Stadtwerke Offenbach.

By choosing Pepsi, the club and stadium company are relying on a well-known international brand. The aim is to expand the range of non-alcoholic drinks on offer and to optimize the supply on match days.

"With PepsiCo and its German distribution partner, we have gained a strong team that is an excellent fit for our stadium. An attractive range of drinks is simply part of the matchday experience and we are seeing increasing demand for non-alcoholic drinks in particular," says Andreas Herzog, Managing Director of Stadiongesellschaft Bieberer Berg.

"Together with the stadium company, we have succeeded in attracting a well-known brand in national and international soccer to Offenbach, which will further improve the experience at Bieberer Berg. We would like to thank them for the good discussions and look forward to the future cooperation, which will provide our fans with an attractive offer," said Florian Holzbrecher, Managing Director of OFC Kickers 1901 GmbH.

"Football brings people together - and that's exactly what we want to support with the PepsiCo brands," summarizes Ralph Best, Area Manager Gastronomy Radeberger Gruppe KG. "The OFC stands for tradition, passion and a strong fan base in the region. Now that we have convinced the OFC and Stadiongesellschaft Bieberer Berg mbH with our concepts and our performance, we are very much looking forward to being part of this environment at Bieberer Berg in the future and actively shaping a first-class stadium experience."

Stadtwerke Offenbach - We move Offenbach forward
Stadtwerke Offenbach shapes and moves, maintains and inspires Offenbach. With its Geschäftsfeld Immobilien, Mobilität, Stadtservice and Veranstaltungen, the company fulfills a wide range of tasks for a functioning city life. A strong, collaborative and diverse team works together to make progress: Around 1,200 employees work every day to ensure that the paths are clean and the roads are easy to navigate, that waste is turned into energy, that local transport picks up speed sustainably, that new and innovative spaces are developed on old sites, that people find affordable homes, that lawns and stages are played on in an inspiring way. In addition to the provision of basic necessities, there is a focus on donations and sponsorship in order to strengthen social interaction in the region.

Stadion am Bieberer Berg

Stadtwerke Offenbach invites you to enjoy special and inspiring experiences at the Stadion am Bieberer Berg. As the legendary home of the OFC, the soccer club Kickers Offenbach, the stadium seats 20,500 spectators. The venue is also suitable for concerts, festivals and other sporting events. Various rooms in the main stand are also available for private or corporate events. SBB Stadiongesellschaft Bieberer Berg mbH Offenbach is responsible for the commercial and technical operation of the stadium.

PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and regions around the world. PepsiCo is guided by the vision to be the global leader in Convenient Foods and Beverages. Our mission statement "Winning with pep+ (PepsiCo Positive)" embodies a holistic transformation that places sustainability at the center of our business strategy. With this focus, we are committed to operating within the ecological boundaries of our planet and making positive changes for people and the environment through our actions. www.pepsico.com and www.pepsico.de.

Radeberger Group

The Radeberger Gruppe is Germany's largest private brewery group and part of the family-owned company Dr. August Oetker KG in Bielefeld. With its unique beverage portfolio of international, national and regional beer brands and non-alcoholic beverages, its involvement in beverage wholesaling, route logistics and beverage retailing as well as various shareholdings and strong alliances with market players in newly emerging ecosystems, it is represented in all areas of the beverage market as a provider of holistic solutions. www.radeberger-gruppe.de