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City of Offenbach

Glaabsbräu beer partner of OFC and Stadiongesellschaft Bieberer Berg mbH for another five years

04.07.2024 - In February 2019, Glaabsbräu, OFC and Stadiongesellschaft Bieberer Berg mbH entered into a three-way partnership. The contract is now entering its next term - Glaabsbräu will continue to be the beer partner at Bieberer Berg for the next five years.

From left: Andreas Herzog (Managing Director of Stadiongesellschaft Bieberer Berg mbH), Robert Glaab and Timo Nickel (Managing Director and Sales Manager of Glaabsbräu GmbH & Co. KG) and Christian Hock (Managing Director of OFC GmbH)

A year before the coronavirus crisis paralyzed almost everything in Germany, the strong partnership between Glaabsbräu, the OFC and Stadiongesellschaft Bieberer Berg mbH began. They went through the crisis together and grew closer. Now, Kickers Offenbach and SBB are delighted to announce the extension of their successful partnership with Glaabsbräu, the oldest private brewery in southern Hesse and one of the most innovative in Germany, for a further five years.

The collaboration between the traditional soccer club and the renowned brewery will therefore continue until 2029. In addition to exclusive bar rights, the sponsorship also includes perimeter advertising, branding of the east stand, logo presence in the OFC media and product placement at Kickers Offenbach press conferences.

The family-run brewery is now in its ninth generation and, like Kickers Offenbach, stands for absolute tradition and regionality. At the same time, Glaabsbräu sets trends with its unmistakable taste and offers every visitor to Bieberer Berg enjoyment in the form of a wide variety of beers.

In recent years, the cooperation between Kickers Offenbach, SBB and Glaabsbräu has brought numerous positive impulses for the three partners. Kickers fans not only appreciate the brewery's high-quality beers, but also Glaabsbräu's commitment to the club and the region. Even during the corona crisis, when no spectators were allowed in the stadium, the partners stood reliably side by side. The extension of the partnership is a strong sign of solidarity and mutual trust.

Andreas Herzog (Managing Director of Stadiongesellschaft Bieberer Berg mbH):

"We are delighted that we will be able to continue serving Glaabsbräu at Bieberer Berg for the next 5 years. A special thanks goes to Robert Glaab and his team for the always cooperative discussions, the loyal cooperation over the past 5 years and especially for maintaining the commitment during the Corona period, which was extremely important for Stadiongesellschaft Bieberer Berg mbH and the OFC to get through this difficult time for everyone."

Christian Hock (Managing Director OFC Kickers 1901 GmbH):

"With Glaabsbräu, we have a family business at our side for the next five years that stands for loyalty and tradition, qualities that immediately make you think of Kickers Offenbach. The partnership fits together in all respects and we are delighted that Glaabsbräu is extending this partnership for another five years."

Glaabsbräu is also delighted with the contract extension. Robert Glaab, Managing Director of Glaabsbräu GmbH, explains: "Kickers Offenbach is a figurehead of the regional sports landscape and an important partner for us. We share their passion and commitment to the region and are delighted to be able to continue supporting the Kickers. The extension of the sponsorship is a clear commitment to our strong partnership and to our shared future."

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