Tanja Ronaghi: New start at Hugenottenplatz
After her successful trial run in the test room, the fashion designer has opened her first own store in Offenbach. With Ninone by Tanja Ronaghi, she is the second generation to run her mother's boutique on Hugenottenplatz.
Susan Ghods ran Ninone for 33 years: now her daughter Tanja Ronaghi has taken over the store. The concept: Ninone by Tanja Ronaghi combines the fashion designer's own collections with selected products from local brands and familiar items with a new, unique concept. Look forward to high-quality fashion pieces, jewelry, ceramics and much more! The move was also made possible thanks to support from the City of Offenbach's Test Space Fund.
"My fashion is not based on trends; all cuts are timeless. Both the choice of fabric and the cuts are so precise that each of my garments hugs the body and not the other way around," says Tanja Ronaghi, describing her style. For the first time, she is offering her designs in several sizes in the new store - previously they were only available in one size.
In addition to its own collections, you'll find these brands at Ninone:
- Ceramics by Franziska Kronmüller (opens in a new tab),
- Boka Socks with graphic prints,
- clothing by Hopsack,
- screen-printed fashion by Openhouse ODD by Andreas Diefenbach,
- Jewelry by Lena Grewenig and Anja Arncken,
- Fashion by Soreh Design,
- Glasses by Yahya Studio,
- as well as leather bags and accessories by Zsofia Kmet.
Many of these items also make great gifts.
Tanja RonaghiI would like to attract a cross-generational clientele. That's why I stock fashion for men and women of different ages and have taken over some brands from my mother's store.
Landlord Rudolf Walter from Grundstücksgemeinschaft Walter-Passage GbR also welcomes the continuation of the location: "We are delighted that a seamless takeover is taking place here. A modern environment is also part of a new start. That's why we had the space completely modernized. The concept of Testraum-Allee is very coherent for us as property owners."
When & Where
From the test room to your own boutique
Before she opened her permanent location, Tanja Ronaghi tested her concept in the Testraum - as the first tenant ever. The test space is part of the future project Testraum-Allee, with which the city of Offenbach supports people with good store concepts in gaining a foothold in Offenbach's city center.
Companies, start-ups and business founders from various sectors have the opportunity to try out their store concepts temporarily in the test space and test whether the location is right for them.
After her time in the test space, Ronaghi also became the first recipient of funding from the test space fund, with the help of which she has now been able to open Ninone by Tanja Ronaghi - her first own store.
Tanja RonaghiThe cooperation with the city was excellent in all respects. The benefits from the Test Space Fund helped me enormously to take the plunge and open my own store. In addition to the financial support, the professional guidance was particularly valuable.
Funding recipients of the Test Space Fund receive a rental subsidy of up to 500 euros per month for one year as well as a one-off subsidy of 5,000 euros for renovation and furnishing. Experts from the fields of architecture, communication and the Chamber of Industry and Commerce also provide advice.
The opening of Ninone by Tanja Ronaghi shows how an idea in a test room can develop into a permanent business in the city center - and how funding and personal commitment work together.
What it was like with Tanja Ronaghi in the test room
With her offer in the test room, Ronaghi 2025 not only supported the local fashion scene, but also the goal of revitalizing Offenbach's retail sector. "I am rooted in Offenbach and am delighted to be able to show my designs in my home town," she explained at the time. Her stay revitalized the city centre and showed impressively how creativity can be used to combat vacancies.
What is the test room?
The test space is a centrally located retail space at Grosse Marktstrasse 39 in Offenbach (opposite the KOMM Center), which has been rented by the city until December 2025. Companies, start-ups and business founders from various sectors have the opportunity to try out their store concepts here temporarily for a maximum of three months. And if your application is successful, the rent is free!
The test space is being realized by the city of Offenbach and the Offenbach offensiv association as part of the future project Testraum-Allee. The test space was funded by the Federal Ministry of Housing, Urban Development and Building through the Federal Program for Sustainable Inner Cities and Centers (opens in a new tab)Federal Program for Sustainable Inner Cities and Centers (opens in a new tab).
Wirtschaftsförderung
Haus der Wirtschaft
Woman Isabel Glavašević
Project employee | Agentur Mitte
Berliner Straße 116
6306 Offenbach am Main
